Sunday, June 21, 2009

What is more important for you when you invest in Pune real estate?

"Value for your money"

OR

"Pune's 1st & only 150 acre Platinum Green Home Township"

Amanora Park Town:

OR

Megapolis, Hinjewadi, Phase 3:

Copy, but try to be better than the original!

For a long time, Amanora Park Town, at Hadapsar, is running well designed campaign at an island position on the main page of Times Classifieds in Sunday Times in Pune. Which, i am sure, you have not missed if you are visiting this section.

Recently, Megapolis, at Hinjewadi phase 3, has also started releasing their ad on the next page, second page of Times Classifieds! Which most of you may have missed. But, let us assume that you are a serious Pune property buyer who reads every page of Times Classified so you didn't miss it!

Looking at both ads, reprinted above, for a couple of weeks, i felt like telling Megapolis, "Copy, but try to be better than the original!" At least, don't copy superficial thing like a position. Copy the important point.

Rate the Ad:

For example, tell me, did "Pune's 1st & only 150 acre Platinum Green Home Township" create "great" impression about Megapolis in your mind? Did the ad make you curious about Maegapolis? Did you call or visit their website www.megapolis.co.in? Did you get any "strong reason" to book a flat in Megapolis Hinjewadi? Please, share your views and rate the ad as "Good" or "Bad" in the comments.

Related Stories:

1) Amanora Trendy Homes - Pre-Launch Offer

2) What's up at Megapolis Hinjewadi?

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5 comments:

  1. Ravi

    I really feel sorry for all these builders,still they are trying all marketing trick, instead of sending single line
    "Price per sq feet" Most of the buyers like me are interested to see the price first,then builder,then location and will decide ..on it.

    Not sure why Pune builders are missng basic steps on adv

    ReplyDelete
  2. You are correct Ravi, insted of spending such a large amount of money in advertisements and vouchers, builders should reduce prices and should give some relief to Customers.They shuld belive that customers are their MAI BAAP.

    ReplyDelete
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    Thanks alot.

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