We have put Mulund on the world map - Dharmesh Jain of Nirmal Lifestyle

Nirmal Lifestyle, the mega mall in Mulund, has created waves in Mumbai and beyond. Dharmesh Jain, the company's chairman and managing director, shares his vision of modern but affordable townships with Aruna Rathod

Nirmal Lifestyle, your mall in Mulund, is so popular that it has even become a must on the itinerary of tourists and non-resident Indians. What went into creation of such a happening place?

We always felt that things should be kept simple for a lasting effect, and when we did our research before drawing up the blueprint for the mall, we found that the biggest premium [from the customers' point of view] was on open space. So we went ahead and left a lot of open space, with all the activity scattered around it.

Malls are the new spaces for urban convergence, and our philosophy is, just come and enjoy yourself - shopping is a by product. The idea has clicked, and we are all set to replicate the same philosophy wherever we do business. We are working on a few more world class malls.
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