Ravi Karandeekar's Pune Real Estate Advertising and Marketing Blog: October 2008

Sunday, October 26, 2008

Vilas Javdekar and Associates, promoters of Palash 2.0 and Palash 2i at Wakad, wishes you an Eco-friendly Happy Diwali!

Promoting good cause pays!

Green umbrella and Green Diwali!

For a while, we all were talking a lot about Green Umbrella Offer of Palash 2 and Palash 2i, an exclusive residential projects at Wakad, near Hinjewadi, on my Ravi Karandeekar's Pune Real Estate Market News Blog.

If you read the conversation on the blogs, you will see that most of the property buyers were against the offer. How could Palash successfully book so many flats when majority were against the offer?

I think, Vilas Javdekar and Associates succeeded only because they were very honest. Both the parties, the builder and the property buyer, were going to benefit from this offer. Irrespective of the risks involved in this offer, people opted for this 'win win offer' because, i think, Palash's zealous commitment to "Eco living" has created an impression about them as a "genuine and sensible builder" who does not believe in exploiting others for his own profit.

There was no confusion or misunderstanding about the Green Umbrella Offer. Irrespective of whether one was for or against, everybody had exactly understood the offer - the builder will pay your EMI till he gives the possession of your flat if you give the builder your own contribution and the advance disbursement of your entire home loan, means 100% down payment.

At the same time, Vilas Javdekar and Associates were honest about how it will benefit them too, in terms of inexpensive finance, rising construction costs and completion of project in time.

Subscribing and promoting the mutually beneficial cause was not new to Palash. From conceptualizing to marketing Palash, Vilas Javdekar and Associates have given importance to Eco Living concept, included in this Diwali Greetings. In these uncertain circumstances if you have to trust, whom will you trust? May be, someone who does not believe in exploiting. Not exploiting mother nature. Or not exploiting his customers. Isn't it? What do you say? Please, let me know in the comments. (comments policy)

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Wednesday, October 08, 2008

MCHI's Property 2008, at Bandra Kurla Complex, October 9-12 '08 - a chance to win Lifestyle Apartment, Branded furniture, Fitness equipment!

Homebuyers in Mumbai are in for a treat!

Altogether 800 properties by over 85 real estate developers and 15 housing companies will be on display at MCHI Property 2008, the country’s biggest real estate expo at Bandra Kurla Complex. The 13th Real Estate and Housing Finance exhibition organized by the Maharashtra Chamber of Housing Industry (MCHI) will be held here during October 9-12, 2008.

Property 2008, India’s only official and biggest real estate exhibition organized bi-annually by the MCHI for last nine years, is a one-stop destination for the potential property buyers in Mumbai. It offers home buyers a wide range of properties both budget, High End and Commercial properties along with a wide choice of Home loan options.

The main feature of the exhibition would be stamp duty waiver and other attractive discounts by select developers for home aspirants, booking their properties during the exhibition.

Besides, during the exhibition, a number of commercial properties would be showcased by India’s premier property developers. The exhibition is organized by MCHI and co-organized by the State Bank of India, The Gold Partners – HDFC, ICICI Bank Home Loans, LIC Housing Finance & AXIS Bank. The silver Partners – Reliance Consumer Finance, IDBI Bank & Schindler (i) Pvt Ltd.

Property 2008 will have a lucky draw scheme being offered to visitors by the MCHI to the buyers who purchase properties during the four day event. Buyers stand a chance to win prizes like a Lifestyle Apartment, Branded furniture, Fitness equipment.

Spread over an area of 25,000 sq meters consisting of 3 A/C halls, Property 2008 will have leading property developers and housing finance institutions (HFIs) participating from Mumbai, Navi Mumbai, Thane, Pune with other all India developers.

Mr Harish Patel, Convenor Exhibitions, MCHI said, “As the festive season starts many home buyers find this a perfect time to buy a new home and shift during the vacations as well. MCHI has constantly endeavored to bringing innovative ideas and concepts to the markets.”

Mr Deepak Goradia Co- convenor Exhibitions, MCHI adds, “Today, with the property market buoyant and home seekers undecided whether to buy now or wait for the rates to fall, this property exhibition comes at an appropriate time. It has been our constant endeavor year after year to give value additions to home seekers visiting our exhibition, and it has been satisfying to note that these exhibitions have given and made a difference in the lives of many who have found their dream home here.”

Yet another salient feature of the exhibition is that visitors to the exhibition can have their queries on various property matters answered and guidance given by the experts in their fields on issues as legal, home, finance and taxation.

About MCHI:

Maharashtra Chamber of Housing Industry (MCHI), formed in 1982 has now become the most prominent body of real estate builders and developers bringing together members dealing in real estate and construction industry on one common platform to address issues facing the industry.

Members of MCHI account for providing more than 80 % or 90% of residential accommodation in Mumbai and its vicinity and helps both the Central and State governments in meeting their objectives or providing shelter.

MCHI works towards raising awareness among the general public, real estate and construction industry while providing them with exhaustive information on projects and new developments in and around Mumbai. With over 400 well-recognised and reputed member builders, developers MCHI is affiliated with leading industry associations like FICCI, IMC and CREDAI.Largest ever real estate exhibition in India

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Thursday, October 02, 2008

50 Inspiring Vintage Advertisements // WellMedicated

Like many others I find myself captivated with vintage advertising. There have been numerous articles, blog posts and websites dedicated to the subject and I just can’t seem to get enough.

Specifically, it is the advertising of the 50’s and 60’s that is most aesthetically pleasing to me. It seems every ad in that era was either a beautifully shot photograph or a stunning Rockwellian painting. Not to mention the incredible attention given to layout and typography.

The following are 50 of my personal favorites. I hope you enjoy them. Please, visit - WellMedicated By Andrew Lindstrom

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