Monday, March 24, 2008

Tata Sky changes ad-revenue model

The advertisement revenue model on the direct to home (DTH) platform is changing in the country. Tata Sky, which has 1.8 million subscribers and claims to offer the largest amount of interactive content among the DTH players in the Indian market, has moved on to a new ad-revenue earning model.

Cash per lead model:

It is making a shift from the 'flat fee' model to the 'cash per lead' model for advertisements, which in simple words mean that while advertisers used to pay a flat amount for their ads for a specific duration, say Rs 10 lakh for 10 days, to get their ad beamed on the platform, now they will pay for the number of consumers who have shown interest in their products.
- Yahoo! India News

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