Tuesday, October 16, 2007

Do you think these film stars, cricketers, TV actors and musicians boosted the growth of these real estate developers?

"By signing an ideal (brand) ambassador, any brand can gain fast recognition among the target audience since the popularity factor of the celebrity comes as a support. In addition, it offers the brand a personality to form a quick connection with the customer. Also, it adds to brand acceptability in a big way. " said R. Shivanandan in his article, "Celebs Endorsing Real Estate Projects" on Indian Realty News.

Celebrity Brand Ambassador :

According to Shivanandan, here is the list of brand ambassadors and the real estate developers. Frankly, out of this list, i remember very few and if you want to add any, please let me know in the comments.
1. Shahrukh Khan and DLF
2. Ustad Amjad Ali Khan and his sons Amaan and Ayaan were brand ambassadors for Omaxe
3. Rahul Dravid for Skyline Housing and Construction Ltd.
4. Kapil Dev = Chadha Group
5. Preeti Jhingiani endorsed LVL City
6. Amitabh Bachchan and Aishwarya Rai endorsed Amby Valley City.

Star Power :

Do you think theses brand ambassadors were the "Ideal" brand ambassadors for the particular real estate developer?
Did they offer any "Personality" to the real estate brand?
Do you think they helped the customers to "Connect" with the real estate developer?
How much they added to the "Acceptability" of the developer?
Please, tell me what do you think in the comments.

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